Smile Like You Just Don’t Care – Because You Don’t!®
Professional Teeth Whitening in New Berlin
Teeth Whitening Services
Tooth discoloration affects everyone: Coffee, soda, red wine, even fruits and veggies can leave teeth stained and unattractive. At Ross Dental in New Berlin, our expert Milwaukee-area cosmetic dental team helps you feel confident in your teeth. From initial consultation to the procedure itself, our teeth whitening process is built to do one thing: make you smile.
Find Your Brightest Smile
Our teeth-whitening services are pain-free, long-lasting and personalized to make you look and feel fantastic. With a variety of procedures and price ranges available, we put bright smiles in everyone's reach. Our affordable teeth whitening services are available throughout Waukesha County and the Milwaukee metro area. Learn more about our teeth whitening services below, or contact us today for more information.
At Ross Dental, we believe a confident smile should fit in any price range. Unlike take-home teeth whitening kits, our teeth whitening methods are quick and effective, providing you with immediate, lasting results. We work to find the best price point for your desired outcome, stain level and budget. Based on these factors, we provide individually-tailored price points to make sure we’re doing what’s best for you.
Average Prices (Not Fixed):
- Cost of bleaching trays: Under $100
- Cost of whitening strips: Under $100
- Cost of take-home trays: Around $400
- Cost of in-office bleaching: Around $650
- Cost of consultation: FREE. Have all your questions answered, and work out the costs before your treatment!
Teeth whitening is a procedure designed to brighten your smile, and increase your confidence. Having your teeth professionally whitened hosts a number of health and cosmetic benefits, including:
- Immediate effects
With DIY teeth whitening, it could take months for your teeth to lighten—if it even works. With Ross Dental, our teeth whitening services can brighten your smile by up to eight shades in a single visit.
- Increased comfort
People who use drugstore whitening kits report more longlasting sensitivity than in-office patients. When you professionally whiten your teeth, you save yourself months of potential discomfort.
- Personalized treatment
Teeth whitening isn't a one-size-fits-all process. At Ross Dental, you receive custom-made trays and treatment designed to whiten your teeth—no one else's.
- Customized shades
With professional teeth whitening, you choose your desired shade. Our team of experts work together to get you there, providing you the exact results you ask for, every time.
- Lost-lasting results
Unlike storebought teeth whiteners, professionally-whitened teeth can stay bright for up to 3 years after whitening.
Each teeth whitening is unique, meaning no single procedure applies to them all. Depending on whether you choose take-home or in-office teeth whitening, the exact process can vary. However, they share commonalities.
Ross Dental offers both in-office whitening and take-home strips and trays, allowing you to whiten at your convenience. Take-home strips and trays are applied and discarded according to your desired shade, and specific instructions are given based on brand and quantity. Ross Dental takes multiple factors into account when prescribing take-home whitening kits, such as desired shade, current shade, tooth sensitivity and budget.
During in-office whitenings, the process is more direct. After a protective layer is applied to your gums, Dr. Ross applies a whitening gel directly to your teeth. The active ingredient in this gel is a peroxide, which allows oxygen to access your enamel, resulting in a whiter, brighter color. The gel is washed off after 15-30 minutes, and can be repeated based on your desired whiteness. In-office whitenings can lighten your teeth by up to eight shades in a single visit.
The most common reported side effect following teeth whitening (both in-office and at home), is increased tooth sensitivity. While using at-home whitening strips can cause permanent sensitivity, symptoms should go away within a few days of an in-office whitening.
5 Steps to Prevent Tooth Sensitivity After Whitening
If you have sensitive teeth, or are worried about having sensitive teeth after whitening, there are several steps you can take to lessen potential discomfort:
- In the days leading up to and following your whitening, use sensitivity toothpaste (like Sensodyne)
- Before your appointment, take an anti-inflammatory
- Avoid excessively cold food and liquids until symptoms fade
- Use a soft-bristled toothbrush
- Don't brush your teeth immediately after whitening
Should I Whiten My Teeth?
It's up to you! Teeth whitening is primarily a cosmetic procedure, meant to increase confidence and self-esteem. In many cases, teeth stains are unavoidable; aging, certain foods and even medication can cause your teeth to lose their luster. Some people use professional teeth whitening as a confidence-boost during special occasions, but the vast majority view professional whitening as a chance to reclaim their smile. If you're unsure about teeth whitening by a dentist, or have questions, contact us today for a free consultation.
Can whitening your teeth damage them?
The peroxide solution Dr. Ross uses is completely sage when used properly.
As it’s a cosmetic procedure, insurance companies typically do not cover teeth whitening services. Ross Dental is dedicated to keeping our prices as low as possible to minimize financial stress this might cause. Ross Dental offers free quotes and CareCredit to keep your costs low—and your smile bright.
Contact Dr. Ross for a better, whiter smile. Our New Berlin dental office serves patients living in Milwaukee, West Allis, Wauwatosa, Brookfield, Greenfield, Muskego, Waukesha and the surrounding areas.
Is it worth getting my teeth whitened at the dentist?
Absolutely. Professional teeth whitening offers a host of dental and cosmetic benefits. Store-bought whitening kits often use harsh ingredients, which can lead to permanent tooth sensitivity and even root damage.
With Ross Dental